U.S. Ski and Snowboarding Teams find Comfort and Safety At the Vancouver 2010 Winter Olympics with YAKTRAX® and Little Hotties®
(Durham, NC) – YAKTRAX®, LLC will outfit journalists at the Vancouver 2010 Winter Olympics in British Columbia with its popular shoe and boot traction device to help keep them safe on the snow and ice, as they did at the 2002 Salt Lake City Games and at the 2006 Torino Games. Part of a family of footwear brands owned by Implus, headquartered in Durham, NC, YAKTRAX is the official traction device supplier for the U.S. Ski Team and U.S. Snowboarding, their volunteers, support staff and media. Implus is also an official supplier of hand, foot and body warmers, to the U.S. Ski and Snowboarding teams through its brand, Little Hotties®.
“YAKTRAX is proud to participate in the support of America’s Olympians and help support staff, spectators and journalists stay safe and comfortable during this great International competition,” states Steve Couder, Vice President of Sales for YAKTRAX. “We expect that our YAKTRAX traction devices will help to make the Olympic experience safer and more enjoyable for everyone using them. We know by experience that YAKTRAX have benefited millions of people who enjoy the outdoors in winter.”
Millions of pairs of YAKTRAX have been sold worldwide since they were introduced at the 2002 Olympics. YAKTRAX’s appeal is their simplicity of design and effectiveness. They stretch easily, like a rubber band, over the soles of shoes or boots. Small metal coils (not spikes) on the bottom bite into compact snow and ice surfaces providing traction. YAKTRAX have 360˚ of gripping force to keep the wearer stable. Its unique double-diamond design and opposing coil system keep the user from sliding side-to-side and front to back. And they don’t change the wearer’s natural walking or running stride.
Little Hotties generate heat using all natural ingredients, without needing batteries, microwaves, other fuels or gimmicks. Little Hotties warming products provide 8-10 hours of immediate, on-demand heat. The product is activated by air and is shaped for use on toes, feet, hands and torso.
“People are coming from around the world to see the best athletes compete for one of sports’ most storied honors—the Olympic gold medal,” adds Couder. “Quite simply, we want to help make sure they don’t get so cold that they seek out a warming hut and miss the sport they traveled so far to experience. With Little Hotties inside their boots, and YAKTRAX outside, spectators, journalists and athletes will be both comfortable and safe.”
Pricing and Availability:
YAKTRAX WALKER available in sizes S-M-L-XL for men and women. SRP $24.95
YAKTRAX PRO available in sizes S-M-L-XL for men and women. SRP $34.95
YAKTRAX was founded in Bremerton, Washington in 1998. YAKTRAX WALKER and YAKTRAX PRO are available at select Mountain Equipment Co-op, Running Room, Coast Mountain Sports, and Sporting Life Stores as well as specialty retailers across Canada. For a complete list of retailers please visit www.YAKTRAX.ca or call 1-800-663-8613.
Little Hotties Hand & Body Warmers SRP $1.99
Little Hotties Hand Warmers SRP $1.99
Little Hotties Adhesive Body Warmers SRP $2.49
Little Hotties Adhesive Toe Warmers SRP $2.49
Little Hotties Foot Warmers SRP $3.99
Little Hotties Warmers were founded in Snoqualmie, Washington in 2004. Little Hotties Warmers are available at Zellers, London Drugs, Lawtons, select Pharmasave locations and many fine outdoor and sporting goods retailers across Canada. For additional availability please contact Interex Industries at
1-800-663-8613.
About Implus:
Headquartered in North Carolina’s Research Triangle Park, Implus has evolved to become an innovative leader in “below the ankle” footwear and outdoor accessories. Implus' brand families include well-respected industry product names like Sof Sole®, Yaktrax®, apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Granger’s®, Little Hotties® and Highgear®. From insoles to performance socks to shoe care to navigational tools and accessories, Implus proudly distributes in over 75,000 retail outlets across North America and in 65 countries worldwide. For more information, please call (800) 446-7587 or visit www.implus.com
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For additional information, images, product or interview requests please contact:
Peter Ashworth / Ashley Lloyd; Ashworth Associates Inc.; 416-603-6005
peter@ashworthassociates.com / ashley@ashworthassociates.com